Nightlife Entrepreneurs

 The nightlife industry, like many others, has been hit hard by the ongoing recession. 

In the short term, the recession has meant that many nightclubs, bars, and other venues have been forced to close their doors. According to a survey by the Night Time Industries Association, around 60% of nightclubs in the UK alone had to close permanently since the pandemic began. In the US, the National Independent Venue Association estimated that 90% of independent venues were at risk of closing permanently. 

But as with any crisis, there's always an opportunity to be found.

The nightlife industry will have to adapt and evolve in order to survive. Many nightlife entrepreneurs pivoted to online platforms to reach customers. Virtual events such as online concerts and DJ sets became popular in 2020, and some nightclubs even started streaming their events online. As more people were staying at home and looking for ways to socialize, these online offerings provided a sense...

I am definitely a firm believer that we should not be frustrated or down once we arrive at a crisis but don't take it from me. It was Albert Einstein who said, “in the midst of every crisis, lies great opportunity.” 

Notice he even used the adjective: "great" to describe the opportunities that lie ahead.

Of course, we know that Einstein was not talking about a worldwide pandemic at the time but he did not exclude any crisis either, and here is why I believe that it applies.

The immediate reaction from people when a crisis begins is confusion, anxiety, fear, and disbelief. You don't have to feel all of them but it is very likely that you will go through at least one of them. Some people may go as far as all of the above. You may even see a few people who experience panic which is even more advanced. 

So, how do all of those feelings turn into opportunities? I know it sounds awful and now that we have all gone through a worldwide crisis we can all understand...

With all the craziness going on in the nightlife industry and all the unknowns this is the best time for tech startups and hospitality experts to join forces and come up with great solutions that not only help during the hard times but maybe even change the way we are used to doing things.

Nightlife has been around since the late 19th century as far back as Webster Hall which was built in 1886 and it saw its changes in the early 20th century as commercial entertainment was more common and accepted but just as early as 1920 it saw its first struggle with PROHIBITION yet the industry answered back with speakeasies which did well until 1933 with the repeal of prohibition and the end of the Great Depression.

In the 1940s came Television and taverns started to use them to draw crowds but in the late ’50s early 60’s The TV was in 90% of households and this was direct competition back in those days.

Then came Rock and Roll giving life to Nightclubs with live music...

As bad as it sounds I have clients today that come to me for a drink or two who were born when I started in the nightlife business.

The crazy thing is that it all started as a hobby yet twenty-some years later it has become a career and a lifestyle. The good thing is that those clients who were born when I started as a nightclub promoter are now of legal age to have those drinks.

I decided to write this blog in order to educate people a bit more about what it is that I do for a living, and maybe to even educate some of my fellow club promoters and help them turn into nightlife entrepreneurs but what is a nightlife entrepreneur you may ask yourself? and the answer is not so simple, therefore I will be posting pieces of the puzzle that is my job today and the way I came to it or it came to me.

Back in 1994 when I first decided to start an adventure with a group of high school friends and begin a small business out of the idea that we could GET PAID for throwing parties...